Why you should visit China for a holiday in 2024

Many countries had expected to see a resurgence of Chinese tourists visiting every top destination around the globe last year, after pandemic travel restrictions in the country were lifted in early 2023.

In reality, however, the Chinese have been more keen to travel within the country rather than to foreign lands, mainly because many outbound or international flights had not yet been reinstalled by airlines.

On top of that, a growing interest in cultural tours and nature-themed tourism packages in China had also boosted its domestic market.

In fact, by May 1, 2023, the domestic tourism numbers in China had returned to pre-pandemic levels (according to data from Statista.com), reportedly hitting a total revenue of more than 148 billion yuan (RM91.31bil) at the time. The Chinese government had forecasted a revenue of 5.2 trillion yuan (RM3.39tril) by the year’s end, and analysts are optimistic that the final data may surpass that.

In Malaysia, inbound Chinese arrivals are said to have hit about 1.5 million by December, which is nearly 40% of the number of arrivals recorded in 2019 (3.795 million). While it is a positive turnout, many in the industry said it was below what they had initially targeted.

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